How to create great direct mail fundraising teasers
The most impactful element of any direct mail project is the teaser -- what you put on the outer envelope.
We'll share what works, what never works, and the surprising "most likely to succeed" approach.
We'll also discuss email subject lines -- a closely related topic with some strong similarities to direct mail teasers.
Click the link to play: How to create great direct mail fundraising teasers, or right click and "save as" to save the file for later.