How to learn when you can't test

Everyone knows that direct-response testing is the path to the truth in fundraising. There's just one problem: The large majority of nonprofit organizations cannot do direct-response testing. Their quantities are too small and/or they don't have the budget to pay for testing.

Here are three ways to learn the right things to do when you can't test:

  1. Read books about fundraising.
  2. Read blogs about fundraising. (See our blogroll over there to the right for some of the best fundraising blogs.)
  3. Donate to larger national organizations so you can observe how they do it.

Program #63

Play: How to learn when you can't test (right click or "save as" to save the file for later).

Or subscribe via iTunes here:

Time: 13:22

How to learn when you can't test

Everyone knows that direct-response testing is the path to the truth in fundraising. There's just one problem: The large majority of nonprofit organizations cannot do direct-response testing. Their quantities are too small and/or they don't have the budget to pay for testing.

Here are three ways to learn the right things to do when you can't test:

  1. Read books about fundraising.
  2. Read blogs about fundraising. (See our blogroll over there to the right for some of the best fundraising blogs.)
  3. Donate to larger national organizations so you can observe how they do it.

Program #63

Play: How to learn when you can't test (right click or "save as" to save the file for later).

Or subscribe via iTunes here:

Time: 13:22

Getting the most out of survey research

Survey research can lead your fundraising badly astray. Focus groups can kill the strongest fundraising programs. If you use them wrongly. There are great ways to use qualitative research to best your knowledge and inform your strategies. Find out some of the pitfalls as well as the gold nuggets of surveys and focus groups.

Program #62

Play: Getting the most out of survey research (right click or "save as" to save the file for later).

Or subscribe via iTunes here:

Time: 17:58

Tom Ahern on Donor-Focused Newsletters that Raise Money

Newsletters

Here's an info-packed interview with the Superb Tom Ahern. We discuss how and why you can raise a lot of money with donor newsletters. Learn what's working and what's not, what most often goes wrong in donor newsletters, and what the heck is up with email newsletters? All from Tom's new book Making Money with Donor Newsletters. This podcast could change your fundraising forever!

Program #61

Play: Tom Ahern on Donor-Focused Newsletters that Raise Money (right click or "save as" to save the file for later).

Or subscribe via iTunes here:

Time: 25:46

Fundraising on the radio

In this ear-opening interview with radio veteran Scott Wilder of TrueSense Marketing, you'll learn what it takes to find donors and raise funds using the radio. In some ways, it's just like fundraising in any other medium. In others, it's a whole new world! But chances are good you can make this powerful medium work for you.

Program #60

Play: Fundraising on the radio (right click or "save as" to save the file for later).

Or subscribe via iTunes here:

Time: 20:36

Donor Retention, Part 3: Why Donor Retention Is Down

Understanding the problem can lead us to the solution. Here are four of the most important causes of donor attrition:

  1. Increased competition -- more organizations are asking.
  2. Donors are consolidating their giving -- more money going to fewer organizations.
  3. Generational change: Boomers are rapidly replacing the WWII Generation as donors, and their needs are different -- more difficult for fundraisers to meet.
  4. Professional dilution. Not enough experienced, well-trained professional fundraisers to meet the growing demand.

Program #59

Play: Why Donor Retention Is Down (right click or "save as" to save the file for later).

Or subscribe via iTunes here:

Time: 21:14

Donor Retention, Part 2: Four Simple Principles for Keeping Your Donors

Keeping your donors means developing relationships -- two-way "conversations" with each donor about your cause. Follow this simple framework, and you'll keep more donors for longer:

  1. Ask often and well.
  2. Thank promptly and well.
  3. Report back on the impact of the donor's giving.
  4. Repeat the first three steps over and over again.

This is your path out of the recession and the retention problems that are plaguing fundraisers everywhere.

Program #58

Play: 4 Simple Principles for Keeping Your Donors (right click or "save as" to save the file for later).

Or subscribe via iTunes here:

Time: 15:08

Donor Retention, Part 1: 5 Reasons Donors Leave

Donor retention is down across the fundraising industry. Here are five of the most common causes of donor attrition -- and what you can do to overcome them:

  1. Poor receipting
  2. Not enough communication
  3. Not enough reporting back
  4. Online and offline communications out of sync
  5. Acquisition and cultivation out of sync

The good news: You can change each of these attrition-driving things!

Program #57

Play: 5 Reasons Donors Leave (right click or "save as" to save the file for later).

Or subscribe via iTunes here:

Time: 23:36

How many appeals should you send?

How much fundraising is too much? How much is too little? There's no single right answer to these questions, but we can help you move toward what's best for your organization.

If you increase your number of appeals, you will see more net revenue, and improved donor retention. Really! Embrace this truth, and throw off your limited-revenue shackles. It works.

Program #56

Play: How many appeals should you send? (right click or "save as" to save the file for later).

Or subscribe via iTunes here:

Time: 14:38

5 game-changing pieces of advice for fundraisers

Five quick, easy-to-understand, easy-to-implement pieces of advice that have transformed our work over the years:

  1. Donors fund outcomes, not processes.
  2. If you like it, it probably won't work.
  3. There are many best practices in fundraising that will probably work for you.
  4. Sell the sizzle, not the steak.
  5. Fundraising is good for donors.

Learn how these short bits of wisdom can transform your fundraising. Plus at least one bonus piece of advice!

Program #55

Play: 5 game-changing pieces of advice (right click or "save as" to save the file for later).

Or subscribe via iTunes here:

Time: 9:15


Jeff Brooks is creative director at TrueSense, the growing, innovative fundraising agency for organizations that care about donors. Steven Screen is founder of UberDirect, an advertising agency specializing in direct response marketing and fundraising. Between them, they have more than 35 years of experience helping excellent nonprofits raise money for their causes. That's a lot of years, but they aren't all that old, really.




      

      


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