Are you Yoda or Batman to your donors?

Imbatman

There are two fundamentally different approaches fundraisers can take to their donors: One stays in the background and empowers the donor to be the hero. The other stands in front and tells the donor to be a good side-kick -- keeping the hero label for himself.

One of these raises a lot more money than the other. Do you know which? And do you know which of them you are?

Program #87

Play: Are you Yoda or Batman (right click or "save as" to save the file for later).

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Time: 8:17

This podcast was first posted on March 18, 2015.

How to improve your donor's giving experience

Your donor gets nothing in return for her donation. Nothing but your communications.

Your communications have a big job to do: To show her something she may have no way of knowing otherwise: What her gift made possible.

That's how you cross the gap from a donation being a random, one-time event to building a meaningful and mutually beneficial relationship with your donor.

Learn some practical, no-nonsense things you can do in your donor communications that will fill your donors' hearts and minds with reasons to keep on giving.

Program #86

Play: How to improve your donor's giving experience (right click or "save as" to save the file for later).

Or subscribe via iTunes here:

Time: 12:21

The secrets of successful disaster fundraising

Hurricane-patricia Recorded on Friday afternoon, October 23, 2015. Hurricane Patricia was barrelling toward the coast of Mexico, and we didn't yet know if it was going to be a humanitarian disaster or not. (Thankfully, it wasn't.)

Some disasters give us advance warning. Others, like earthquakes, don't. Some disasters get the attention of the whole world. Others are only noted by a local area (like unusually cold weather) or even a neighborhood (the local school burns down).

In this podcast, we look at ways you can be relevant and useful with disaster fundraising. When to do it, when not to, and how you approach a disaster so your donors are moved to help.

Program #85

Play: The secrets of successful disaster fundraising (right click or "save as" to save the file for later).

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Time: 15:07

The 7 deadly sins of nonprofit storytelling

Here are seven common storytelling sins that make your story ineffective:

  1. It's about you, not your donor.
  2. It doesn't have conflict.
  3. The problem is too big.
  4. It's a story about success, not need.
  5. It's over-written.
  6. It's too hard to read.
  7. It's aimed at the wrong audience.

This podcast is a preview of the presentation we'll be making at the Nonprofit Storytelling Conference, November 12-13 in Seattle. Seats are filling up fast, but there may still be room for you!

Program #84

Play: The 7 deadly sins of nonprofit storytelling (right click or "save as" to save the file for later).

Or subscribe via iTunes here:

Time: 25:40

The Evil Cousin of Fundraising

Listen to an excerpt from the new book, How to Turn Your Words into Money: The Master Fundraiser's Guide to Persuasive Writing by Jeff Brooks, reading the chapter titled "The Evil Cousin of Fundraising."

Coverstanding180

Learn about the all-too-common practice of fundcrushing -- using large numbers and overwhelming facts as the means for coaxing donors into giving. The truth is, it rarely works.

Find out what to do instead of fundcrushing that will motivate donors to give. (It's not that difficult!)

How to Turn Your Words into Money: The Master Fundraiser's Guide to Persuasive Writing, is available at:

Program #83

Play: The Evil Cousin of Fundraising (right click or "save as" to save the file for later).

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Time: 6:42

Your fundraising is not for you

The most common and destructive error fundraisers make is aiming their messages at themselves -- creating what they believe would motivate them to give.

They should be aiming at their donors. And donors are very different from you in nearly every way.

Here's help for aiming your work in the right direction so you can raise more money for your cause. And here's that graphic we mention in the podcast:

Program #82

Play: Your fundraising is not for you (right click or "save as" to save the file for later).

Or subscribe via iTunes here:

Time: 8:21

Click on the image below to get a full-page printable version of it.

Notforyou

Good News Fundraising or Bad News Fundraising?

What story does your fundraising tell? Is it Bad News -- the problem and brokenness that you want your donors to help you change? Or is it Good News -- the promise of what can happen when your donor steps up and gives.

Or maybe there's a third, more perfect, way.

We'll show you that way, the approach to fundraising that avoids the revenue killing errors of either good news or bad news fundraising.

Program #81

Play: Good News Fundraising or Bad News Fundraising (right click or "save as" to save the file for later).

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Time: 11:06

You say it's your anniversary: How to make it work for fundraising

Most of your donors don't care that your organization has been around for a nice round number of years. That's why Give to us because it's our 25th and we're awesome is a lousy way to raise funds.

But there are some things you can do to leverage your anniversary into more revenue. We discuss four cool things you can do that will turn that otherwise meaningless milestone into good things.

Program #80

Play: You say it's your anniversary (right click or "save as" to save the file for later).

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Time: 9:28

The unique unimportance of uniqueness in fundraising

Many organizations believe that their uniqueness is the main reason donors will choose them for their charitable giving. That's a revenue-crushing mistake.

Successful fundraising starts where the donor is -- not in the organization's uniqueness -- and makes a clear, simple case.

"I'm looking for an organization to support that's completely unique," said no donor, ever.

Your uniqueness is important. But it can drag down your fundraising if you over-focus on it.

Program #79

Play: The unique unimportance of uniqueness (right click or "save as" to save the file for later).

Or subscribe via iTunes here:

Time: 6:48

Fundraising techniques that everyone does: Are they bad?

How often we hear someone say: I will never use that fundraising technique because everyone does it!

We see something again and again and think it's hackneyed, out-of-style, and ineffective.

Actually, it's usually the other way: Those fundraising "techniques" you see again and again are the things that work.

This special podcast for fundraising nerds only includes the cheapest way to get a powerful fundraising education.

Program #78

Play: Fundraising techniques (right click or "save as" to save the file for later).

Or subscribe via iTunes here:

Time: 9:16


Jeff Brooks is creative director at TrueSense, the growing, innovative fundraising agency for organizations that care about donors. Steven Screen is co-founder of The Better Fundraising Company, and a past winner of the Direct Mail Package of the Year award from FundRaising Success magazine, which surprisingly led to him getting fired. Between them, they have nearly 50 years of experience helping excellent nonprofits raise money for their causes. That's a lot of years, but they aren't all that old, really. Yet.




      

      


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