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September 2008

Program vs. Fundraising: How to Break the Tension

In almost every nonprofit organization there's tension between program people (those who do the organization's mission) and fundraising people (those who raise the money to make the work possible). This podcast reveals some things you can do to ease the tension, keep the peace, and move forward in a way that brings about the most good for everyone.

Program #11

Play: How to Break the Tension
(right click or "save as" to save the file for later).

Or subscribe via iTunes here:

Time: 15:18


Jeff Brooks is creative director at TrueSense, the growing, innovative fundraising agency for organizations that care about donors. Steven Screen is founder of UberDirect, an advertising agency specializing in direct response marketing and fundraising. Between them, they have more than 35 years of experience helping excellent nonprofits raise money for their causes. That's a lot of years, but they aren't all that old, really.




      

      


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