Fundraising Is Beautiful

Branding and Fundraising, Part 2

We continue the discussion on how your brand can help or hurt your fundraising and reveal the top branding error that torpedoes so many nonprofits. And don't miss a rare disagreement between Steven and Jeff -- tensions rise over dueling analogies. Listen to find out if the argument erupts into fisticuffs!

Program #15

Play: Branding and Fundraising, Part 2 (right click or "save as" to save the file for later).

Or subscribe via iTunes here:

Time: 17:32

Branding and Fundraising, Part 1

How does the discipline of branding help your efforts to raise revenue for your cause? How does it hurt? How do you decide how to spend your marketing dollars? Get ready for a feather-ruffling, controversial look at this difficult topic.

Program #14

Play: Branding and Fundraising, Part 1 (right click or "save as" to save the file for later).

Or subscribe via iTunes here:

Time: 16:58