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May 2009

Recession fundraising: Interview with Mal Warwick

Tight

Don't miss this interview with fundraising legend Mal Warwick, author of the recent book Fundraising When Money Is Tight (as well as many other books on fundraising). Find out how to survive the recession -- including the biggest mistake you can make.

Program #22

Play: Interview with Mal Warwick (right click or "save as" to save the file for later).

Or subscribe via iTunes here:

Time: 28:52


Jeff Brooks is creative director at TrueSense, the growing, innovative fundraising agency for organizations that care about donors. Steven Screen is founder of UberDirect, an advertising agency specializing in direct response marketing and fundraising. Between them, they have more than 35 years of experience helping excellent nonprofits raise money for their causes. That's a lot of years, but they aren't all that old, really.




      

      


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