Donor-Centric Newsletters, Part 1: Why You Should Have One

Did you know that many donors ask for newsletters from the charities they support? A great newsletter can improve donor retention and upgrading and bring in revenue while it does it. Find out how you can benefit from the power of a donor-centric newsletter.

Program #9

Play: Newsletters Part 1
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Time: 14:35

Comments

[J Fonger]

Good information. But, I think we need to be very very careful that our mission does not become "The ABC organization raises money". In our quest to be donor centered, we need not lose the focus of our mission -- "to make the world a better, safer, healthier, cleaner, happier . . . place." Yes the donors make "help" make that happen, but they are not why we are in business. Just my two cents.

[Steven Screen]

Great comment and I agree 100%. The Mission ('making the world a better place by doing X') is the reason for existence, period, end of story. Not the donors, not the organization itself, the Mission.

Jeff and I do this podcast with the hope that organizations with good missions who are making an impact will be able to Do Even More. So when we talk about fundraising strategies and tactics (like newsletters) we have to assume that the organization is focused on the right thing (a good mission, having a real impact) and that the fundraising is an outcome of an honest desire to have a larger impact. Thanks for listening!