We're back -- after a delay we're attributing to the economy and a house-fire -- with practical hints for planning your upcoming fundraising campaigns in a way that will help keep you out of trouble in these hard times.
Program #18
Play: Your E-Z 30-minute fundraising review plan (right click or "save as" to save the file for later).
Time: 11:20











Regarding organizations who did not make their targets in 2008 . . . *raises hand* . . . but we were close.
Your 30 minute exercise will take considerably longer than that, but you're right. They are questions that need to be asked.
Thank you for another timely podcast. It was worth the wait.
Posted by: Bill Kennedy | 02/18/2009 at 09:00 PM
i would love some help in constructing an effective marketing plan? Is there any where I can go to see a sample of what you were referring to when you said Marketing Impact Chart?
Posted by: Cate Leonard | 02/20/2009 at 07:48 AM
Our non profit hospital client had great direct mail results in Fall 08. In fact, one of them had record-breaking results. Cost per $ raised ranged from $.17-$.35.
Posted by: Mike Cowart | 02/20/2009 at 07:54 AM