Fundraising Manifesto for the New Year

Here are four truths about fundraising that can transform the way you approach this beautiful profession:

1. Fundraising is good for donors.
2. Fundraising is a lot like courtship.
3. Fundraising is about your donors, not you.
4. Fundraising is a science.

(The facts we cite about the impact of giving on giver are taken from the book Who Really Cares by Arthur C. Brooks.)

Happy Holidays, and the best to you in the coming year!

Program #27

Play: Fundraising Manifesto for the New Year (right click or "save as" to save the file for later).

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Time: 20:29