How to Tell If Your Fundraising Is Good (Part 1: Writing Style)

Fundraising is a specialized form of communication. It's just plain odd in many ways. In this first part of a three-part series on the conventions and norms of fundraising, we look at the the way fundraising copy is written, and why it contains so much of these things:

• Urgency
• Emotion
• Low-grade reading level
• Repetition
• A P.S.
• Length
• Conversational approach
• Direct style

If you're someone who must okay fundraising copy, if you're writing fundraising copy, or if you hope to do either some day, this podcast will be a goldmine of practical information for you.

Program #30

Play: Good Fundraising, Part 1 (right click or "save as" to save the file for later).

Or subscribe via iTunes here:

Time: 18:28

Comments

[Julie Capaldi]

That was a good podcast. It brought the focus back to the donor. I feel the same way about annual reports. BLAH BLAH BLAH! Thank you for the inspiration and practical advice.