How to Tell If Your Fundraising Is Good (Part 2: Content)

Effective fundraising has some characteristics that you might find odd or off-putting:

1. It's simple.
2. It's about only one thing.
3. There's an obsessive call to action.
4. It's built around stories.
5. It suggests specific amounts for donors to give.
6. It's all about donors (not about the nonprofit).

This action-packed program will help you know what should be in your fundraising messages -- and why.

Program #31

Play: Good Fundraising, Part 2 (right click or "save as" to save the file for later).

Or subscribe via iTunes here:

Time: 14:06

Comments

[Grace Mulei]

Dear Katya,

Please allow me to compliment your good work and your kind eBook free offer.

Thanks for linking us to outstanding fund-raising experts. I am proud to meet Jeff Brooks TrueScence Director &Steve Screen for fund-raising aspirations.

Cheers.

Grace

[Grace Mulei]

Dear All, I am glad Steve has hit the nail on the head as defined in Wikipedia.

Our organization has school dropouts who identified their creative art.They have made household decorations fro agricultural waste for fund-raising.

We have free gifts for the best givers.

A wish to create a Guerrilla Marketing blog with the help of experts.

Thanks

Grace