Fundraisers beware of survey research

06/20/2011

For the fifth installment of our State of Fundraising series, we take a look at survey research and how fundraisers can get value from it -- without being led dangerously astray. Surveys seem (and often claim) to report the truth. In reality, they reveal something else that's often far from truth.

Program #41

Play: Fundraisers beware of survey research (right click or "save as" to save the file for later).

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Time: 15:18

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