What is your website for?

10/05/2011

If the purpose of your website is to raise funds, why is fundraising limited to a couple of "DONATE" buttons? Here's a look at how you can maximize online revenue by making your website relevant, useful, and easy for donors.

Websites mentioned in this podcast:

Program #45

Play: What is your website for? (right click or "save as" to save the file for later).

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Time: 16:06

Posted at 11:53 AM in Charity | Permalink

Comments

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What are your thoughts about seminaries, colleges, and universities? The purpose of those websites are most likely twofold; recruit students and garner gifts.

Posted by: Ron Walrath | 10/10/2011 at 12:35 PM

Thanks for commenting, Ron. Our general answer is that institutions like the ones you mention should have a unique website for each audience. Perhaps a great designer could make a home page that works great for both audiences, but personally I've never seen one work. If you have any examples please pass them along. Thanks for listening!

Posted by: Steven Screen | 11/14/2011 at 06:30 AM

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