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ENCORE PODCAST: Maximize your year-end fundraising

Re-posted by popular demand! The coming weeks are the probably the most important of the year for your fundraising. Here are practical tips for both direct mail and online fundraising that can make the most of the generosity your donors feel as the year comes to an end.

Program #47

Play: Maximize your year-end fundraising (right click or "save as" to save the file for later).

Or subscribe via iTunes here:

Time: 13:11

Beware! Branding at work!

Listen in as an executive director of a nonprofit and his enthusiastic brand consultant change the name and look of an organization. Warning: Satire.

Program #43

Play: Beware! Branding at work! (right click or "save as" to save the file for later).

Or subscribe via iTunes here:

Time: 18:56

The 12 tips of Christmas

Partridge Here are 12 fundraising tips -- most of them super-easy and ready to try immediately -- that can boost your fundraising results, this holiday season or any other time of year.

Program #36

Play: The 12 tips of Christmas (right click or "save as" to save the file for later).

Or subscribe via iTunes here:

Time: 19:47

Maximize your year-end fundraising

The coming weeks are the probably the most important of the year for your fundraising. Here are practical tips for both direct mail and online fundraising that can make the most of the generosity your donors feel as the year comes to an end.

Program #35

Play: Maximize your year-end fundraising (right click or "save as" to save the file for later).

Or subscribe via iTunes here:

Time: 13:11

The power of relevance in fundraising

It's pretty simple, really: Fundraising works when it's relevant to donors. When it's not relevant, people ignore it. Using the recent Haiti earthquake as an example, we look at what makes a situation relevant, and what you can do to increase that relevance to your donors -- even if you don't raise money for natural disasters.

Program #29

Play: The power of relevance in fundraising (right click or "save as" to save the file for later).

Or subscribe via iTunes here:

Time: 22:03

Your E-Z 30-minute fundraising review plan

We're back -- after a delay we're attributing to the economy and a house-fire -- with practical hints for planning your upcoming fundraising campaigns in a way that will help keep you out of trouble in these hard times.

Program #18

Play: Your E-Z 30-minute fundraising review plan (right click or "save as" to save the file for later).

Or subscribe via iTunes here:

Time: 11:20

It's Not Too Late to Boost Your 2008 Revenue

The year is nearly over, but there's still time to do a go to your donors online -- in fact, the next couple of week are prime time for online fundraising. We'll lay out a basic schedule and give some tips for the last, crucial impacts of the year.

Program #16

Play: It's Not Too Late to Boost Your 2008 Revenue (right click or "save as" to save the file for later).

Or subscribe via iTunes here:

Time: 16:28

Fundraising in a bad economy

There's really only one thing you need to be afraid of during this economic crisis. Find out what it is, and discover many other tips for surviving hard times -- and maybe even turning it to your fundraising and long-term advantage.

Program #13

Play: Fundraising in a bad economy (right click or "save as" to save the file for later).

Or subscribe via iTunes here:

Time: 16:34

How to Deal with Donor Complaints

Many people at nonprofits live in fear of donor complaints. This fear has a corrosive effect. In this program, we talk about how to turn a complaint into a positive, how to deal with complainers, how not to deal with them, and a few simple things you can do to decrease your number of complaints.

Program #7

Play: How to Deal with Donor Complaints. (Right click or "save as" to save the file for later.)

Or subscribe via iTunes here:

Time: 19:13

The Myth of Donor Burnout

Program #1

A lot of fundraisers live in fear that they'll talk to their donors too much
and cause them to "burn out" ... dry up and blow away ... get annoyed
and give less ... or even stop giving forever. Good news! That doesn't
really happen. In this program, we take a look at the grains of truth in
the donor burnout myth that you should be paying attention to. But
more important, we'll help you break free from this debilitating belief
that could be costing you a lot of revenue and donors.

The Myth of Donor Burnout (program #1)

Time: 16:52


Jeff Brooks is creative director at TrueSense, the growing, innovative fundraising agency for organizations that care about donors. Steven Screen is founder of UberDirect, an advertising agency specializing in direct response marketing and fundraising. Between them, they have more than 35 years of experience helping excellent nonprofits raise money for their causes. That's a lot of years, but they aren't all that old, really.




      

      


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